Stone River Elearning – Marketing an Agency or Consultancy
In this course you will learn the most effective ways to promote your agency or consultancy business.
I will teach you to:
- Appear credible and authoritative
- Increase your sales conversion rate
- Draw clients with SEO
- Promote with a YouTube show or a podcast
- Promote as a local business
- Give you negotiation basics
- Introduce you to Facebook ads
- Show you how and where to get freelancing clients to convert them to clients of your agency
- Business networking and building up your referral and recommendation network
Holistic and Well Rounded Approach
I took all the different types of strategies and only chose the ones that would be most effective at getting relevant and targeted traffic and converting that traffic to clients .
If you want to get more clients for your agency or a consulting business, get this course today, and begin growing your business.
Who is the target audience?
- Anyone operating a consulting or agency business
- Coaches
- Tutors
- Anyone offering services online who wants more clients
Your Instructor
Stone River eLearning was ed in 2012, and since then we’ve trained over a million students. Our content is timely and up to date with high production value. Above all, our courses are well taught, so you’ll learn more easily than the cut rate courses on some other sites.
Course Curriculum
- Course Introduction (0:59)
- Your positioning and differentiation (4:14)
- Your website checklist (4:41)
- Agency checklist (2:49)
- Why we are focusing on SEO first: push vs. pull and keywords (1:21)
- Example of keyword research (4:08)
- How to install the Yoast SEO plugin in WordPress (2:31)
- Link-building overview (7:21)
- Easiest links to get – interlink your website content (2:59)
- Introduction (1:56)
- Build a business referral network (3:12)
- Body language for successful networking (6:34)
- How to design your cards (2:21)
- Practical example: get your business card professionally designed (2:21)
- Overview of local business marketing (1:02)
- Google for business (2:53)
- Yelp and local listing websites (3:47)
- Will fliers work for you? (3:02)
- Fiverr (4:13)
- Upwork (1:50)
- ClarityFM (1:33)
- Introduction (1:52)
- Marketing for a podcast (6:16)
- Marketing for a YouTube show (4:25)
- Longer vs. shorter episodes (2:39)
- Daily, weekly or monthly episodes? (4:10)
- Solo show or with guests? (4:46)
- Signing up for podcast hosting (2:35)
- Before setting up your podcast on iTunes (1:09)
- Podcast equipment (4:40)
- YouTube equipment (6:40)
- Social media updates to make you look like an expert (2:46)
- Social media to re-engage old clients or people who forgot about you (3:03)
- Quora for traffic and to establish yourself as a thought leader (2:49)
- How I sell on Facebook in an effective and legitimate way (3:52)
- Should you give free consultations? (2:28)
- Should you tell your prices? (1:50)
- Negotiation fundamentals (4:42)
- How to get to the Facebook ad dashboard (0:47)
- Which type of ad is right for you (2:29)
- Setting the targeting for your ad (3:24)
- After setting the targeting for your ad, set the ad format (4:10)
- Pro tip for better targeting and user conversion (1:40)
- How to install Facebook pixel for tracking of conversion (3:58)
- How to set up ad targeting (2:23)
- Targeting lookalike audiences (1:49)
- How to set up a Facebook page for ads (1:04)
- Facebook page basics you should take care of (2:28)
Sale Page: https://stoneriverelearning.com/p/marketing-an-agency-or-consutlancy2
Archive: https://archive.ph/q3q6h
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